Smart speakers are becoming ubiquitous in homes (where they will probably soon be the “kings”). Little by little (but steadily) these gadgets are becoming attached (and never letting go) to the habits of a consumer who is head over heels in love with digitalisation.
According to a recent study conducted in the United States by NPR and Edison Research, 42% of smart speaker owners firmly state that these devices have become absolutely essential in their lives.
25% of the 800 consumers surveyed in their report by NPR and Edison Research confess to being “heavy users” of smart speakers, which they regularly use for more than 15 different tasks.
Somewhat less enslaved by smart speakers are 25% of users, who regularly use these gadgets to complete between 6 and 10 tasks.
28% of users use smart speakers to perform between 2 and 5 tasks, while 22% use them albania phone number to perform one task (or none) on a regular basis.
The feature that most appeals to smart speaker users is music playback . 91% use these devices for this purpose.
90% also use smart speakers to check the weather . Other tasks associated with these gadgets that are also very popular among consumers are asking general questions (88%), setting alarms (84%), checking the time (82%) and checking current news (81%).