By Carlos Estevez
Director of Operations at Internet Republic
PAbove all, this article does not intend to delve into doomsaying or to further inflate expectations of this revolutionary technology. Instead, I would like to share my vision of the real impact of its emergence today and in the near future (2024), which is what most of us are already planning for.
As much as is written about it, generative AI has not killed SEO or search engines . For all those who predict a quick death for Google and search engines in general, I would recommend that you check out what really ended up happening with the launch of GPT Chat on Bing and Google's stock market crash. If you don't want to look it up, I'll sum it up for you: nothing. Well, or that Microsoft is betting more now on Copilot.
And this is not because the technology is not revolutionary, which it is, but because where it is truly revolutionary is not as a search engine, but in other disciplines such as the creation and editing of cayman islands number data content , both text and audiovisual, translation and programming. In this context, at Internet República , a marketing agency specializing in SEO, we are exploring the implications of these innovations in the field of digital marketing and SEO. I will tell you what we have investigated.
Google SGE: A real threat to SEO?
Now that we have a new chance to do so, let's see what awaits us in the coming months thanks to Google's publication of SGE in beta mode and for the moment in 120 countries, although none in Europe to avoid regulatory problems, and in the following languages:
English.
Hindi.
Indonesian.
Japanese.
Korean.
Portuguese (Brazil).
Spanish (Latin America).
If we do a clearly transactional search in the USA like “men sneakers” from the desktop, we can see how the SGE result appears hidden under the ads and we have to click on the “Generate” button for it to be generated: