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4 tag categories to create "meaningful" segmentation
Before analyzing the 4 most common LINE focus tags, let’s first look at the most important principles for developing tags.

The purpose of putting focus labels on consumers is for "application". Taking LINE official account management as an example, the main purpose of labeling LINE friends with different labels is to use these labels later to achieve more precise marketing promotions and more intimate personalized interactions on LINE. Therefore, the basic principle of establishing a label is to consider whether the label is easy to use in the future.

Take the simplest example: birthday tags. Many brands collect the birthday month of consumers. This is a "meaningful" label that allows brands to send birthday-specific offers at the right time to new zealand whatsapp phone number promote consumers' desire to buy in a personalized/focused way.

The following will introduce the 4 major categories of focus tags: "Customer Preferences", "Member Attributes", "Inclusion Sources", and "Product Categories", allowing you to systematically plan your focus strategy and start an efficient labeling plan immediately.

1. Customer preferences
Customer preferences are the most common variable in LINE membership management.



The "preferences" here can broadly refer to various things that can arouse customers' interest, so as to quickly capture a group of audiences during subsequent event schedules or new product launches, and do accurate message promotion; it can also allow customer service staff to respond to messages and provide information. When serving, quickly understand what consumers care about most and achieve warm communication.