Virtual reality and augmented reality are emerging as one of the great technological innovations when it comes to offering increasingly immersive experiences. Their importance and rapid development is such that there is hardly a sector in which they have not already made an appearance.
These new technologies are also combined with others such as artificial intelligence , another of the major trends in an increasing number of sectors.
The combined use of virtual and augmented reality with artificial intelligence opens up a whole range of possibilities never seen before, especially when it comes to customer service .
For this reason, we are going to focus on a series of possible future consequences that could result from the combination of this triumvirate that has begun to dominate more and more sectors.
1. Artificial intelligence will not replace humans, but…
It is undeniable that artificial intelligence has made great strides in recent years. But there is still a long way to go before it is capable of replacing humans .
Consumers interact with an increasing number of AI-powered customer sri lanka phone number every day . But these are structured conversations around programmed responses that vary depending on the question asked.
In addition to the current limitations, there is the fact that humans have many abilities and skills that cannot be reproduced 100% by a machine. We are talking about emotions or creativity . Who knows if in the future…
2. Convergence of VR and VR
It is true that, today, virtual reality requires expensive equipment for the experience offered to be minimally acceptable. There is still a long way to go in this technology, but we have gained a lot of ground if we talk about augmented reality .
A technology that is already available in the new iPhone and Android operating systems that are being exploited with increasing success.
Eventually, both technologies will undoubtedly converge and be used interchangeably in the same devices. Experts predict that this scenario will materialize in less than 10 years.
3. Virtual Reality, the Google Analytics of our brain
From a marketing perspective, one of the strengths of virtual reality is all the information about consumers that it can offer through the immersive experiences offered.
This allows us to advance (in just five years) towards a world of much more personalized, immersive experiences that anticipate our needs.