51.2 % of social media users in China use this platform focused on lifestyle content and founded in Shanghai in 2013. Xiaohongshu is particularly popular among young Chinese, who use it to get inspired, share content and discover new interests through short videos, images and texts . Some of the most popular categories are: fashion, personal care, makeup, travel, food, reading, fitness or motherhood.
This app not only functions as a social network, but also has Xiaohongshu Welfare, an e-commerce platform . Users can purchase beauty, fashion, and household appliances items on it.
Kuaishow
This social network displaced Sina Wibo , which in 2022 was algeria number data ranked sixth among the most used social networks in China. Kuaishow includes the Kwai and Snack Vídeo platforms, is used by 47.6% of the population of the eastern country, has 685 million users worldwide, and its main competitor is TikTok.
was "GIF Kuaishou" , a mobile app created in 2011 for making and sharing gifs. In November 2012, the app transformed into a short video community , and a platform for users to record and share videos depicting their daily lives. The parents of this social network are Hua Su and Cheng Yixiao , the former having previously worked for Google and Baidu as a software engineer.
In 2013, the app reached 100 million daily users. By 2019, that number had surpassed 200 million daily active users and topped the Google Play and Apple App Store most downloaded app lists in eight countries.
This platform is also known and downloaded as Snack Vídeo in several places, such as in our country, for example.