If after looking at so many options you still don't know how to choose the most suitable Christmas gift for your brand, these steps will help you select the best option. Take note!
Identify the objective you wish to accomplish by giving the gift.
Consider your brand values and the segment you are targeting.
Make a list of clients you want to give gifts to.
Allocate a budget for the purchase of these items.
Plan the delivery of Christmas gifts.
Let us explain each point in a little more detail.
1. Identify the objective you wish to achieve by giving said gift
Consider this action of giving gifts bolivia phone data to clients at Christmas as a strategy to achieve a goal. Depending on this, you may be able to find the perfect gift. So ask yourself:
What do I want to achieve by giving a gift to my clients?
I would like to thank you for your preference.
Do I want to stay in the mind of that buyer?
I want to differentiate my business from the competition?
Do I hope to improve the negotiation with said client?
Some of the original Christmas gifts for clients may help you stand out from the competition, while others, such as a personalized calendar, may help you improve your positioning with that client. It all depends on the objective you have in mind.
2. Consider your brand values and the segment you are targeting
Once you’ve answered the questions above, now consider what image you want to convey through the gift to your customers. A traditional gift can speak to the family values your brand shares, while a technological gift can convey an image of innovation or novelty.
3. Make a list of clients you want to give gifts to
It is very important to know how many gifts you need to prepare as well as who are the clients you want to add to your list, since you may have to combine the gifts for Christmas, selecting two or three VIP clients and perhaps 15 or 20 special buyers.
If you want to give gifts to more than 50 users, it may be worth considering some inexpensive Christmas customer gifts such as calendars or branded bags.
4. Allocate a budget for the purchase of these items
Having a budget set aside for gifts is very important, as this will determine whether it is feasible to give trips to the beach or select a lower-cost gift such as a coffee maker or a tea set.
Knowing this in advance will help you make the necessary quotes with potential suppliers and find a better deal if you make your purchase in volume.