International e-commerce is not a national project

[arafatenzo]

Our expert started from the Web Marketing Funnel to understand the positioning of visibility in the various sectors , brand and non-brand, analyzed some international sites to see how the different results are produced, then addressed the topic of measuring conversions and, finally, explained to us what multi-site and single-site strategies consist of.

The issue of visibility on the Brand and No-Brand side has been addressed from a strategic perspective, using SEMrush data . We hope, with this presentation, to give you some suggestions or enlightenment for setting up your strategy.

Branded and Not Branded in the Web Marketing Funnel

Branded Keywords? Let's Analyze the Web Marketing Funnel
Let's start from the classic funnel : we see in the ghana phone number narrowest part of the funnel the Brands , the company's and the secondary ones. This means that here, at the base, we find the visibility given by the branded keywords , keywords linked to the brand. In the case of secondary brands, we are talking about multiplayer brands like Zalando, companies that sell other brands. This visibility at the base of the funnel produces a high conversion rate on sales.

Then there is an intermediate phase, that of keywords related to Products, which are always very effective on sales. Then we come to No Brand terms, keywords that do not include the company brand. They can be related to needs, related products or applications of use.

Finally, the last level, where we have the lowest conversion rate on sales , but which has a great importance, is the Specific Market Target . This can be used for Display functions, but also for Facebook .

Here is an example of the analysis we performed for a diaper manufacturer: