Pamper your customers online and offline

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Written by Mariam Garcia
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Did you know that behind every sales promotion there is a well thought out strategy? A good promotion can have several objectives and work very well if you hit the right key.

With the emergence of e-commerce , all commercial aspects have had to adapt to new technologies and give a new twist to traditional concepts about advertising and communication with the customer. Even if you do not have direct contact with your consumer in your online store, you must treat them with the same care and pay attention to each step of the purchasing process.

From the moment they enter your website, look at your product information, add it to their shopping cart and finally decide to buy it. Of course, packaging is another important part and the last link in the chain.

But let's take it one step at a time. If vietnam phone data you have a physical store, expanding your knowledge of technologies applied to sales may be the difference between getting the maximum profitability from your business or not.

Factors for a promotion to be effective:
Identify your clients, including potential ones: put yourself in their shoes and what would you like them to offer you?
Study your product: what stage of its life is it at. There are 4 phases: introduction (you have just launched it), growth (it has sales, it is already moving in the market), maturity (it has been on sale for a while and has reached its sales peak) and decline (it has been on sale for a while and these are usually products that are left in stock).
Create a good offer: both in the sense that it is attractive to our client, that it offers value and is easy to understand.
Measure consumer response: You need to monitor the response to promotions to know whether they are well received or not and whether you can repeat them at some point.