Chinese Consumers’ Profile and Needs

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Post-80th and post-90th generations became the main consumers in the Western bakery and cereals market. They are increasingly demanding personalized food and beverage, with strong character. New types of tea, private kitchens, fancy bread or etc. are privileged.

They are also very active on social networks. They like to discover new things and share them. As a result, a lot of stores in China became hot in this way and market trends are being formed online.

Through putting creativity and brand personality, it can rapidly make a difference from domestic products. Also, the environment and the branding are important features to cut through customers’ vision in China, as appearance plays a major function in China.

Brands that are pursuing the concept of individuality and freedom could easier implant in the mind of consumers.

However, there is a high elimination rate in the tea market, which should also be considered by the bakery market. One of the main reasons is that the management of the store can’t keep up with the rising speed of the brand and the market demand.

This directly affects the service and the consumer’s experience. Brands should also pay attention to the operation of the store, as consumers become influential.

Why western bakeries are successful in China?
Western bakeries have been successful in China for belgium telegram number several reasons. First, Chinese consumers have become increasingly interested in Western-style baked goods, such as bread, cakes, and pastries, as a result of globalization and the influence of Western culture.

Second, many Western bakeries have adapted their products to suit Chinese tastes by incorporating local flavors and ingredients, such as red bean paste and green tea.

Third, Western bakeries have invested heavily in marketing and branding to appeal to Chinese consumers, often positioning themselves as premium or luxury brands.