Go to the Backlink Opportunities tool

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If you have a specific news article you want to pitch, we recommend using a PR tool like Prowly rather than waiting for the right query to come into HARO.

Prowly's media pitch tool will suggest options based on your press release, provide you with contacts in its database, and allow you to import your own contact list.

Prowly's tool for digital PR
Prowly search results
Analyze Your Competitors' Backlink Profiles
It is also possible to target backlinks that your competitors have already obtained.

So, if you create higher quality content than your competitors, you can try to convince site owners to link to your site instead of your competitor's.

Here's how to find these opportunities:


Add your domain and up to four competing domains. Then click “ Find Leads .”

Backlinks Opportunities Input Fields
You get a list of leads. The best opportunities are israel phone data displayed by default. But you can also filter to display Weak , Strong , Shared , Unique , or All opportunities .

List of prospects in Backlink opportunities
The default filter Best is the most effective to start with. These are the backlinks that your competitors have that you don't.

If there are a lot of results to sift through, you can also filter by Authority Score to only show sites with high authority domains.

Ranking leads by Authority Score in Semrush Backlink Opportunities
When you find a site that you think fits your needs, check the corresponding box. Then click the " Start targeting " button.