Key Business Growth Strategist

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The way is to let potential heavy users try free services. Then start with the indicator of quantity and take the following two measures. Increase the amount of content. For example, if a newspaper wants to increase sales, it can provide some free content to this type of customers, but more valuable content requires payment. The number of users or accounts. For example, many simple functions of Twitter can be tried for free, but for more advanced functions, users can only pay. Second, duration. Pandora limits free members to a certain amount of time per month, but customers who are willing to pay or willing to tolerate advertisements can get more usage time.


Tencent Conference does the same. Third, function. For companies qatar whatsapp resource such as Survey Monkey Z online game developers and LinkedIn, users can use more functions after paying for upgrades. For example, SurveyMonkey's paying customers can use more sophisticated analytical tools. LinkedIn has been particularly active in emphasizing that paying members can see who has viewed their profiles, add more keywords during searches, or contact users outside their personal social circles. When members try to click on the buttons for these advanced features, LinkedIn immediately pops up a payment interface to remind users that they can only use this feature after paying for the upgrade. Fourth, services.


Companies can provide customers with some additional services, such as consulting services and additional resources after paying. Companies can provide interference removal services, such as helping paying members remove ads before playing a video. These measures can make the overall experience of customers smoother and more enjoyable. For example, Himalaya and various video websites. One challenge faced by many membership companies in providing value-added services is the cost issue because these advanced payments will bring certain variable costs to the company. Companies can set charging standards for these advanced services and let members choose whether to pay. Of course, companies need to decide whether to bear these costs themselves or let users bear them, which will lead to a poor user experience.