Before starting any type of business, it is important to have the legal permits for the sector. You will also need to take into account the current regulations for selling online corresponding to the products you offer. Beverages (especially those containing alcohol) are no exception.
We share with you the regulations for the province of Buenos Aires, present in Law 13,178 in force since 2004. Don't forget to check the laws corresponding to the place where you decide to set up your business.
Registration: To distribute, supply, sell or dispense alcoholic beverages, you must be registered in the “Provincial Registry for the Marketing of Alcoholic Beverages” .
License: To register, you must first apply phone data for a provincial license. The income obtained from these licenses is allocated to the province (50%) and to the municipalities (50%) to finance addiction control and prevention measures.
Distribution and sales: Any business that distributes, supplies, sells or dispenses alcoholic beverages without having a provincial license or registration is sanctioned and disqualified. We recommend that you consider these requirements in detail in order to be able to sell the products without problems.
An important clarification: it is also prohibited for an alcoholic beverage business to sell to businesses that are not registered. Keep this in mind if you are going to sell wholesale to other businesses or stores .
Alcoholic beverage advertising
In addition to taking into account legal requirements when selling beverages, current legislation must also be considered when promoting .
In all advertising campaigns or communications related to your products, you must remember not to target minors under 18 years of age and not to show any underage person drinking.
It is important to design the content and storytelling of your ads carefully . Your ads must not suggest any kind of link between alcohol consumption and violence, sexual stimulation or the improvement of people's physical and/or intellectual performance.
Finally, don’t forget to clearly display the words “Drink in moderation” and “Sale to persons under 18 years of age prohibited.”
Now that you know where to buy drinks to resell and what to keep in mind to do it successfully, what are you waiting for? It's time to create your virtual store and offer the best experience to your customers. Ready, set and..multiply your sales.