From Be-Wizard with Nicoletta Polliotto, the new challenges of the web for Italian excellence

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There is no doubt that web promotion becomes a much easier, cheaper way that, by leading you to conquer new lands, also leads you to face new realities. An accurate analysis of the potential sales market is of vital importance . Let us remember, for example, the absolute impossibility of selling aged cheeses in Arab countries, despite all their well-being and purchasing power: in Arab cultures the strong and spicy flavor of cheeses such as pecorino receives absolutely no appreciation.

Although the basis of every Food Marketing strategy is the analysis of the context in which you want to position your foods or products, it is not only important to analyze well who your competitors are in the territory where you plan to sell your product: it is the cultural traditions, the mentality, the different language that sometimes represent the most unexpected obstacles .

Promoting yourself on social media is another great jamaica phone number advantage of the web era. Successful Food Marketing is the one that creates the right contact with the public (because a food product is one of the very rare cases of a product that has very few barriers regarding the type of potential buyer), through a well-calibrated choice of videos, images, words (today there is a whole special vocabulary to describe the aromas and flavors), through the story behind the production, the processing, the recipe, you can intercept customers wherever they are.

Food is one of the easiest themes to bring to social media. It is very sensual - images of food, videos that, in some way, remind us of flavors, evoke taste, pleasure - it hits straight to the heart so it is easy to convey.

In your Food Marketing strategy, social media must be the master : Facebook first, then absolutely Pinterest and Instagram, precisely because visual storytelling, visual marketing, produces the strongest impact on people. We talked about the techniques for promoting a brand through visual marketing in a webinar with Pinterest expert Valentina Tanzillo.