In 2010, Instagram hit the market, quickly positioning itself as the most photographic social network par excellence, with a success greater than other options such as Flickr . Instagram was created by Kevin Systrom and Mike Krieger , and the peculiarity that it had in its beginnings (which remains today) is that it treated its images and photographs in a square shape, in honor of the Kodak Instamatic as well as Polaroid cameras, contrasting with the more vertical aspect ratio that most mobile phone cameras have today.
Furthermore, it was the pioneer network, along with Twitter, in the popularization of hashtags, back in January 2011, seeking to make it easier for users to discover photographs that other users shared afghanistan number data on the same topic, and which could not be viewed in any other way.
Instagram achieved huge popularity in its first few months of life, reaching over 100 million active users in April 2012 (just two years later), and over 300 in 2014. Today, it continues to grow more and more – reaching over 2 billion active users –, especially because it is a social network focused on the new generations, who are so guilty of being 24/7 showing their contacts what they are doing, in the form of photographs posted on their Feed or in their Stories (a format defined by making public content that disappears after 24 hours, in which Snapchat was a pioneer, and, later, it reached Instagram and Facebook).
This very measure, launching its own stories, was key to the fate of Snapchat, the social network that at one time was on everyone's lips as the fastest-growing one in the world, and which ended up languishing in much of the world, overshadowed by the power of Instagram.