How to improve WordPress SEO in a basic way?

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Let's see which ones to absolutely avoid:

Using plugins and templates of dubious origin : the offer of these digital products is truly enormous, however you need to be sure of their origin and the quality of the developer's work. If you do not want to use Yoast SEO because you prefer to test alternative solutions, be careful not to install plugins and themes of dubious origin or even worse cracked or nulled seriously endangers the security of the site . It is not uncommon for them to contain malicious code , used by malicious people to enter and cause damage. In these cases your site could be used to send spam or create spam pages, which inevitably leads to a penalty in a short time.

Using plugins and templates that are not updated : It often happens that security holes are found, exploited by malicious people for the reasons seen in the previous point. When you install czech republic phone number a plugin or theme, make sure that it is updated often and that it is developed by competent people, who know this kind of problems. Although it is not a definitive solution, since new holes always emerge, you will be more at ease.

Using too many plugins : although an uncontrolled use of extensions (there are extensions to insert the favicon for example, which are completely useless) does not have a direct effect on SEO, this can negatively affect the performance of the entire CMS, which becomes slower, or generate other problems due to conflicts between the plugins themselves, things that instead have a direct and negative effect .

Don't set SEO friendly permalinks : from the settings you can choose which structure your URLs will have, depending on your project you can choose the precise format ( Yoast SEO recommends the simple % postname %, others prefer %postname%.html or . php ).

Yoast SEO: How to Set Up an SEO Friendly Permalink