Try something like, “Take a look and see what you think.” Keep your tone aligned with your audience. A SaaS audience might prefer professional yet friendly language, while a Gen Z audience might appreciate humor and emojis more. Focus on Best Deliverability Practices From Day One Even the best email content is useless if it doesn’t land in the inbox. Here’s how to optimize deliverability: Authenticate Your Emails: Use protocols like SPF, DKIM, and DMARC to signal to ISPs that your emails are legitimate. Warm Up Your Domain: Gradually increase your email-sending volume, especially if you’re using a new domain.
Postmaster hong kong email list to track your domain’s health. Clean Your Email Lists: Consistently prune inactive or invalid emails from your list using a tool like Clearout. This ensures your sender reputation remains strong. Must read: Reasons for low deliverability & how to fix it! Avoid Spammy Content, and Follow Email Design Guidelines Sometimes even when you do everything right a small mistake can lead to your emails getting flagged as spam. Here are some absolute no-no if you want to avoid landing into spam folder.
Phrases like "Make money fast!" or excessive exclamation points can land your emails in spam folders. Write naturally and keep your formatting clean to avoid this. Design for Readability: Balance text and visuals in your emails. Stick to one main call-to-action (CTA) per email to prevent confusing your readers. Accessibility Matters: Use alt text for images, readable font sizes, and proper html formatting to make your emails accessible and look more credible. By validating your content and adhering to these design guidelines, you can create more effective and engaging email sequences.