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Over the past decade in marketing, content formats have undergone significant transformations.

The shift from static to interactive content and from PNGs to MP4s demonstrates the dynamic nature of the industry. According to the 2023 State of Marketing Report, 25% of marketers are planning to incorporate interviews into their strategies for the first time this year.

Since the pandemic, interviews have emerged as a mainstream tool worldwide, spanning podcasts, videos, and social media channels.

I have been consistently utilizing interviews as a malta phone numbers valuable marketing asset since recognizing their potential.

In this article, I will share my recent experiences of integrating interviews into my marketing strategy, including personal results and insights.

For further tips on leveraging interviews in marketing, I encourage you to explore the 2023 State of Marketing Report.

The interview format
The interview format plays a pivotal role in fostering audience engagement and generating impactful results. It’s not by chance that video holds 50% of the answers to “Which media formats are marketers leveraging in their marketing strategy this year?”.

So, I run the Jam Sessions: a series of live video interviews hosted by Rock Content featuring iconic marketing experts, trailblazers, and innovators. To name a few, Joe Pulizzi, Pam Didner, and Rand Fishkin have already shone the spotlight on our stage.

Take a glimpse at Mordy Oberstein’s Jam Session captured in this screenshot from the broadcast page. This is where all of the participants came together, asking questions and sharing personal experiences.


By embracing the power of live video interviews, we deliver an immersive and exclusive experience for our audience, fostering meaningful connections and driving engagement to new heights.

How do I use interviews as a marketing asset?
So, this is where the magic happens, right? To unlock the true potential of interviews and achieve impactful results, it’s crucial to go beyond simply creating them. Repurposing interviews into diverse formats is key. Think blog posts, social media content, marketing emails, nurturing workflows, and more.

By covering multiple channels, you can expand your reach and engage with your audience across various touchpoints. Embracing an omnichannel approach not only enhances lead generation and MQL conversions but it also enables you to deliver a comprehensive 360º experience that caters to your audience’s preferences and needs.