Reporting and Analytics: Monitor campaign performance and provide detailed reports to determine ROI. Factors Media Agency Costs A variety of factors affect the cost of hiring a media company. Knowing these factors can benefit you in setting your budget and selecting an agency that is compatible with your business needs. Factors That Influence Paid Media Agency Costs 1. Scope of services The scope and depth of services you need will greatly impact the price. Some companies may need an agency that can handle everything from planning to implementation, but others may only need assistance in specific areas of their campaign.
Service Level Description Price range Basic The limited iraq email list services offered include PPC management or social media advertising $500 - $2,500 per month Medium level Services that include strategy, creative development and campaign management $2,500 - $7,500 per month High end Full-service options with sophisticated analytics, A/B testing, and cross-platform marketing campaigns $7,500 - $20,000+ per month 2. Agency competence and reputation Agents with a good name and extensive experience usually have higher rates. Agencies usually have a set success rate in completing campaigns. They can add clients with case studies or testimonials to demonstrate their capabilities.
Agency type Description Price range New/Emerging Freelancers or new agencies without knowledge $500 - $2,000 per month Networks Affiliates with a good name and an impressive track record of successful campaigns $2,000 - $10,000 per month Premium High-end agencies that have extensive experience and an impressive track record of delivering a high return on investment $10,000 - $50,000+ per month 3. Advertising spend budget Your advertising budget (or the amount of money you plan to spend on advertising) can also affect the cost of hiring an agency. Most agencies charge a percentage of your advertising spend as part of their costs.