The professional environment offered by this social network is ideal for making contacts and generating sales. But what are the content ideas to publish on LinkedIn that will help us achieve this? We help you find the posts that work best.
What should you look for in the content you share?
LinkedIn is a tool that gives you the opportunity to grow your company or personal brand. On this platform you can network , distribute content, publish job offers, generate sales opportunities, etc. You can also direct traffic to your website, which will help you boost your SEO positioning .
The platform has proven to be effective and has seen steady growth in recent years. Take advantage of the potential it has to demonstrate the expertise you have in your industry.
The content for LinkedIn companies that will help you achieve this is news from the industry and from the company itself, the posts on your website, as well as the advice and valuable information you share on your profile.
For example, the latest industry statistics, regulatory changes, tips and tricks, etc.
Get closer to your audience and create a bond, humanize the company. Share your successes canada telegram data failures, interact, participate in interest groups and respond to messages they leave you.
Use this social network to build a community around your brand or company. To achieve this, you have to stay active, get to know your audience and publish content that interests them.
Where to publish content?
One of the advantages of LinkedIn is the publishing options. You can share content on your personal profile timeline and on your company page.
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You can also post in groups you join. When you do this, make sure they are industry-related groups. And, likewise, what you share should be of interest to the rest of the members.
Another way to share information is through comments. As mentioned in the previous case, these should be timely and related to the conversation.
Comments should add value. For example, you can add extra information that complements the main post. LinkedIn users can filter comments to see the most relevant ones, so don't waste the opportunity to make an interesting one.
Private messages on the platform are another channel for sending content. There are several considerations you should take into account if you use them for this purpose. First, don't be intrusive, segment your audience so that you send messages to people who are really interested.
Secondly, personalize your message to generate closeness. Lastly, don't send mass messages, know your audience well to know who your message can be useful to.
What content formats should you publish on LinkedIn?
If you are going to create content for LinkedIn, familiarize yourself with the formats you can use.
In the feed you can post text, images, videos and share links. In addition to this you can conduct surveys from the company page, post documents, offer help, share events and job offers.
You can also publish articles, an alternative that you may prefer if you are looking for content to be available for a longer period of time.
If you want to know what is the best content to post on LinkedIn, try out different formats and choose the ones that best suit your audience.