68. Permission Marketing: Turning Strangers

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68. Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin.
Best Business Books Permission Marketing
In some ways, this business book can be thought of as a history book. It’s all about permission marketing—a style of marketing that’s become ideal in today’s internet age. While this business book was published in 1999, Godin’s description of permission marketing has turned out to be an apt premonition of how marketing has had to move in the 21st Century.

In the pre-internet days, marketers came to you with their message, afghanistan telemarketing data it be on the television screen, on the radios we listened to, or in the newspapers or magazines we read. This makes my list of the best business books because Godin argues in Permission Marketing, that consumers are no longer prepared to give up their precious time, to be served with advertisements. Instead, marketers need to give consumers incentives to accept advertising voluntarily.

Fast forward 18 years, and we can see that he foresaw the way of the internet and prevalence of having a well thought-out content marketing strategy in particular. Alas, he wasn’t able to convince all marketers of the uselessness of spam—the internet equivalent of old-style interruption marketing, but Godin’s seminal advice can now be applied in a variety of settings ranging from designing the perfect blog layout that’ll inspire action from your potential customers and far beyond.

69. Developing the Leader Within You by John C Maxwell.
Best Business Books Developing the Leader
Developing the Leader Within You is Dr. John Maxwell’s first business book, which has now sold more than one million copies. Although John Maxwell developed his leadership skills within the church, they are to a large extent transferable across all sectors, including business. Maxwell speaks annually to Fortune 500 companies, international government leaders, the United States Military Academy, and even the National Football League. In 2014 he was named the No. 1 Leadership and Management Expert in the World by Inc. Magazine.