From Web Positioning Salamanca we are going to explain how to measure the domain authority of your website and what practices to implement so that this indicator is high. This factor is one of the most important when calculating the positioning of a site; therefore, it will tell you how it will appear in search engines and the prestige it has compared to others. Knowing what level your website is at will allow you to determine if the SEO techniques and content strategy you are using are working or if you need to modify them.
What is domain authority?
Let's start by defining what domain authority (DA) is. This term refers to the metric that indicates the quality of a website according to the rating given to it by search engines. It is part of the more than 200 that Google evaluates to rank the site and determine if it is reliable and of quality. It was created by the renowned company in the world of SEO: MOZ.
The indicator is measured from 1 to 100, where 100 is the highest value. When a website publishes quality content, uses efficient SEO techniques, receives links from other sites with high authority, offers a good user experience, among other factors, its DA will improve. This, together with Page Authority (PA) , is used to measure the strength of the domain; that is, how the website works as a whole .
If you manage to get your website to have a high domain authority, it will be easier to position the publications on your website. It is an advantage gained over other sites. However, a key factor will always be to have quality and interesting content that contributes something, increases its visibility and invites the audience to share it.
There are many elements that are taken into account when calculating domain authority, but there are also techniques that will help you rank higher. The first thing you need to know is how to calculate DA and know what level you are at, evaluate where the flaws are and start applying more effective practices that are well-regarded by search engines to avoid penalties that will reduce your credibility.
Post: Interesting guide to making successful linkbait #Infographic
How to measure the domain authority of your website?
Since this metric was created by MOZ, the ideal tool for measuring it is the MOZ Toolbar . This is an extension that is installed in Google Chrome and Mozilla Firefox that allows you to see the SEO metrics of the pages you visit, as well as their popularity on sites like Facebook, Twitter, among others.
When you do a search on Google and you have this tool installed, a bar will appear under each result in which the ranking, Page Authority and Domain Authority can be clearly seen. To find out where your site is positioned, you can do so via this route or access MOZ Open Site Explorer , where by entering the URL of your site you will have access to a large amount of information such as the following:
Newly created URLs and links.
Number of internal and external links.
Pages with the best ranking.
The most common anchor texts, which will give you an idea of the keywords that the site handles.
To see some metrics you need to subscribe, the free options are quite useful, but there are other paid ones that could also help you in your SEO strategy.
With Google Webmaster Tools , now Search Console, you can also find out practical information such as broken links or identify the presence of malware. If you fix these complications, your site will gain authority. It won't happen overnight, but it's good to keep it free of problems of this kind. With Open Site Explorer you can also measure the authority of the site, unlike SEO Toolbar Moz you don't have to install any plugin.
Post: Google wants you to be more mobile-friendly
Achieving a high domain authority is hard work and takes time. You can cameroon telegram lead steps to improve it, but this should be a constant action. Even if the numbers take a while to change or you don't even reach the maximum score, you don't have to get discouraged, because as your techniques become correct, your performance will improve.
What to do to improve domain authority?
It is clear that there are many factors that influence the measurement of Domain Authority, but to have a prestigious website you should not do anything different from what you have read on many occasions about web positioning: create quality content, get links, manage on-page and off-page SEO techniques. In short, we could say that the only extra activity is to do the measurement and start from it to improve the strategy.