Next we will see how to define the pillars and clusters

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Add hyperlinks and structure a topic cluster. Structuring a Topic Cluster Remember the three main elements? Let’s take a closer look at them. Pillar content The pillar content is the center of a content cluster. As the name implies, it serves as the fundamental support structure for a cluster to work. But how do you define which article will be the pillar of a content group? The general rule is that the pillar content should comprehensively cover a topic.


In practice, this means that the pillar post will be built around a keyword that usually uganda telegram database refers to a broader subject. Although there is a tendency that, in most cases, these keywords will end up being head-tails and top-of-funnel keywords, it is important not to mix up definitions and think that a pillar post will always follow this pattern. In addition, the pillar content must be highly relevant to your ranking and conversion strategies, addressing essential topics for your company that are directly linked to your business goals.


Example of a pillar content If we take Rock Content as an example, we can think of one of the central pillars as “Content Marketing”. Notice how this is a topic that has relevance to the strategy, the business, and the company’s sales funnel. So the pillar post refers to how important a topic is to your company and how much you intend to work on it.