Why Sales Preferences Are a Game Changer
Think about a baker. They don't just bake any cake for anyone. They ask about a person's favorite flavor, size, and decorations. This helps them bake the perfect cake. In sales, it's the same. You need to know what you're looking for. Sales Preferences let you tell Sales Navigator what your perfect customer looks like. You can set rules for the kind of companies you want to work with. You can also describe the people you want to talk to. This means you stop chasing the wrong people. Instead, you can focus on the right ones. This makes your work easier and more fun. It's like having a superpower for finding customers.
How to Set Up Your Sales Preferences
Setting up your preferences is easy. It's like filling out a shop form. You start by going to your Sales Navigator page. Look for a section called "Sales Preferences." Click on it. You will see different categories. Each category helps you narrow down your search. You can choose things like the industry of the company you want to sell to. You can also pick the size of the company. Do you want to sell to big companies or small ones? You can even choose the location of the companies. All these choices help Sales Navigator understand your needs. The more details you add, the better your results will be.
Industry and Company Size
Let's look at industries first. An industry is a type of business. For example, some industries are technology, health, or food. If you sell software for doctors, you'll choose the "healthcare" industry. This will show you only companies in the healthcare field. Next, you can choose the company size. This is how many people work at the company. You can pick from small, medium, or large companies. This helps you focus on companies that are a good fit. Selling to a small startup is different from selling to a huge corporation. These choices make your search very specific and useful.
What About Job Titles and Seniority Levels?
Now let's talk about the people inside the companies. You probably don't want to talk to every single person. You want to talk to the decision-makers. These are the people who can say "yes" to your product. You can use preferences to find their job titles. For example, you might want to find a "Marketing Director" or a "CEO." You can also choose their seniority level. This means how high up they are in the company. You can look for managers, directors, or vice presidents. This ensures you are reaching out to the right person. Reaching the right person is a huge step in making a sale.
Location, Location, Location!
Finally, you can choose the location. Where do you want to sell your products? Maybe you only sell in your own country or city. Sales Navigator lets you pick specific countries, states, or even cities. This is very helpful if your product is for a local area. For instance, if you sell services only in New York, you can set your location to just New York. This prevents you from seeing people and companies that are too far away. By using these preferences, you create a powerful filter. This filter keeps out all the noise and shows you only the best potential customers.