There are real people behind every company

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Explain the Product Development Process One of the best ways to make your subscribers feel closer to your company is to provide them with a unique perspective on the development process, such as product launches, brainstorming, manufacturing, and more. In most cases, the customer only sees the final product. When you explain the product development process to them, you create a deeper connection and build trust and authenticity. See how Estée Lauder does this with video content: Estée Lauder Newsletter Example - Product Development Good news: If you don’t have the budget to hire a professional, you can always use an online video editor to create videos that showcase the product development process.


Since you want to keep it real, there’s no need to make your videos look too polished or professional—your subscribers want to get the real deal. Interviews with Team Members ’s brand. To humanize your company, it's a good idea to showcase the community behind it - your brand owners, team members, etc. Since people trust other people more than asia mobile number list brands, putting quotes around employees’ real names is a great way to present a more human face to users. Provides a perfect example of how to learn more about your team members: Newsletter Example - Team Member Interviews Whether you want to share an interview with a brand owner or profile your employees, this is a proven way to show readers that your company is transparent and made up of real people.


Sharing User-Generated Content User-generated content is more than just a trend to watch. For marketers, it’s a proven way to build trust, as 20% of respondents claim it makes content more authentic. When your customers spread the word about your company online, they are more likely to be satisfied with your products. If you share user-generated content through an email newsletter like this, you're showing others that your brand is worth trying: Newsletter Example - Sharing User-Generated Content But if your customers don't share a lot of photos, it's important to encourage that on social media. For example, invite subscribers to share their photos using a branded hashtag: Newsletter Example – Share User-Generated Content Partnering with Influencers Influencer marketing is not new.