Rakuten, one of Japan’s largest e-commerce platforms, offers sellers a powerful marketplace to reach millions of shoppers. However, just listing products on Rakuten isn’t enough to drive traffic and boost sales. To increase the number of visitors to your Rakuten shop, sellers need to actively optimize their presence and use proven marketing strategies tailored to the platform.
Start by creating detailed, keyword-rich product telegram data titles and descriptions. Use relevant Japanese keywords that customers commonly search for to improve your listings’ visibility in Rakuten’s search engine. Clear, informative descriptions with benefits and specifications help shoppers make purchasing decisions quickly.
High-quality images are essential. Include multiple photos from different angles, zoom-in shots, and lifestyle images showing the product in use. Attractive visuals grab attention and encourage clicks.
Rakuten provides several marketing programs and promotional tools sellers can use to increase traffic. These include Rakuten Super Points campaigns, which reward customers with points for purchases, encouraging repeat visits and sales. Participation in seasonal or special sales events organized by Rakuten can also boost exposure.