“To generate 10 business opportunities per month,

[bdjakaria76]

we need to generate 100 visitors tunisia phone number library to our demo page. To do that, we need at least 1,500 users consuming our content for at least one to two months. This implies a reach of 15,000 users across all our digital channels combined.”


You can use this phrase to more clearly elaborate your digital goals:


The company's core objective right now is [...]



Based on our audit, we concluded that the marketing and communications objective that will have the greatest impact on advancing our goal is [...]



On the other hand, analyzing the context of our digital ecosystem, we define that the most important digital objective is [...]



And the main indicator to measure our success will be [...]


Example






Once we have defined the final objective and subsequent digital milestones, we move on to analyze where we stand today.



3. Audit and current context

Step 3 is the most important for me. And it's also the most time-consuming.


Now that we have a clear idea of ​​our final destination, the ultimate goal we're aiming for, let's analyze where we stand today.


At this stage, we primarily seek to be certain about our current reality and context. I recommend you analyze these variables:


In this model I propose you analyze 3 areas: company, market and competition.


I share with you here what I consider most important for these 5 axes.


a. Equipment/resource audit


We begin by analyzing the team's skills, competencies, strengths, and differences.


The goal is to identify where you might need additional resources and the need to align different teams.


What resources does the marketing team use today to close sales? Are they optimized?

What tools does sales use to achieve its goals? Is there any room for marketing to provide support? For example, by writing more persuasive emails or by creating more effective sales support content?

Is everyone on the team aligned on the ultimate goal and how each team should support that ultimate goal?


b. Marketing asset audit


We now move on to looking for potential gaps in all key marketing variables: ideal customer knowledge, current approaches, marketing models, objectives, value proposition, marketing priorities, and more.