The key is to encourage opt-ins ethically and appropriately

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While Etsy offers a fantastic platform with built-in traffic and a robust marketplace, relying solely on it for the longevity of your business can be a significant risk. Building an email list mitigates many of these risks and unlocks a host of benefits that are simply not available if you operate solely within the Etsy ecosystem. First, and perhaps most importantly, an email list gives you your own audience . On Etsy, customers are technically “Etsy customers.” If Etsy changes its algorithms, introduces new fees, or even decides to close your shop for unforeseen reasons, your direct access to your customer base is immediately interrupted. With an email list, you can’t just sell your products to your customers.


On Etsy’s vibrant digital marketplace, where millions of unique, handmade, and vintage items find eager buyers, it’s easy for sellers to focus solely on shop SEO, listing optimization, and order fulfillment. While these are certainly critical components to immediate success, a truly strategic and forward-thinking Etsy seller understands that the end goal is to build a sustainable business that extends beyond the platform. This is where the power of an email list comes into play. Think of your Etsy shop as a rented storefront in a huge, busy mall. You benefit from the foot traffic, established infrastructure, and trust that the mall has built. However, climmunication with Yahoo Mail Mailing Lists

However, it is vital to understand and adhere to Etsy’s customer communications and data policies. Directly asking for email addresses through Etsy messages or automatically adding buyers to your list without explicit consent is a violation of their terms of service and may result in your shop being closed.