They Are Both More Immersive Forms of Media and More Likely to Capture a Visitor’s Attention. Embedding a Video or Image Near or Within Your Lead Capture Form Might Help You Get More Signups. Maybe You Could Create a Short Video Where You Announce Your Email List and the Benefits It Offers. But Sometimes, a Photo is Enough. In This Example, I Used a Photo of Neil. He is Speaking at an Event, and This Photo Instantly Lends Him Credibility if He Asks You to Sign Up for His Email List.
You Can Also Use Product Photos, Images canada phone number library Next to Customer Testimonials, or Any Other Images You Think Would Fit Your Brand. Use a Great Call-to-action Button the Cta Closes the Deal. If the Cta Isn’t Compelling, Your Prospects Will Click Away Without Bothering to Sign Up. A Great Cta is Impactful and Value-oriented. Many Marketers Find Success Using a Positive Statement, Such as the One Above: “give Me My List!” It’s Written in the Prospect’s Voice, Almost Like You’re Putting the Words Into His or Her Mouth.
a/b Test a Few Different Ctas to Find the One That Works Best for Your Audience. Every Business is Unique, So You Have to Cater Specifically to Your Target Customers. Don’t Use the Word “submit” in Your Call to Action We Hate the Word "Surrender". First, It Has Negative Connotations. You Have to Submit to Drug Testing at Work. You Have to Get Vaccinated at the Doctor's Office. You Have to Put Up With Your Great Aunt's Bossy Attitude at the Thanksgiving Table.