Another idea is to conduct focus groups with your ideal customer.

[Shakil1984]

Now, it’s time to research your customers’ needs and expectations.

There are several ways to conduct this research:

You can look at any customer satisfaction data that you’ve already collected from past surveys.
You can also check out your customer reviews on the internet (and compare them to your competitors’ reviews).
Customer interactions are crucial turkey customer email list to know your customer expectations. Investing in tools like call center software, CRMs, and customer survey tools always helps in elevating the customer experience that helps to match your customer expectations.

Once you learn what your customers value, you’ll be able to see and solve any pain points that your competitors haven’t even considered.

4. Put it all together
These three steps we’ve just discussed should come together in your unique selling proposition.

The ideal USP should include:

Something unique about your company
Something that’s missing from your competitors’ USPs
Something important to your customers
By looking at your lists, you should be able to find some overlapping ideas that have the potential to feature in your USP.

After you decide which ones you want to highlight in your USP, the last step is to convey them in a catchy sentence with under ten words.

How to find your USP?