Coordinate Location-Based Drip Campaigns

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Once a lead enters your system, you can set up automated drip sequences based on location.

Strategy:
Email 1: Welcome message mentioning their city

Email 2: Regional case study or testimonial

Email 3: Localized offer (discount, free consult, etc.)

Email 4: Follow-up survey or feedback

Over a 2–3 week period, this campaign builds familiarity finance directors mailing lead and reinforces local trust—essential for conversion.

29. Create Location-Based Lead Magnets
To attract better leads, offer downloads or content tailored to a region. These can include:

“Top 10 Marketing Trends in Toronto (2025 Edition)”

“Real Estate Investment Guide for Southern California”

“Checklist for SMB Tax Preparation in New Jersey”

Not only do these lead magnets draw qualified contacts, but they also give you a natural way to collect location data via your signup forms.