Combine Event-Based Marketing with Location Targeting

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Tying your outreach to local events, trade shows, or holidays adds urgency and relevance to your lead generation.

Examples:
Target restaurant suppliers during a local food festival

Promote wellness products in cities hosting a vp facility managers mailing lead marathon or fitness expo

Run B2B offers near major conferences like CES or Web Summit

By aligning timing and geography, you create a sense of local immediacy that drives action.