Tracking, Measuring, and Optimizing
Posted: Tue May 20, 2025 9:26 am
Launching is only half the job—tracking and optimizing separates amateurs from pros.
Key Metrics to Track
Delivery Rate – Were your messages successfully sent?
Click-Through Rate (CTR) – How many people clicked the link or CTA?
Conversion Rate – How many recipients made a purchase or took action?
Unsubscribe Rate – Are people vp manufacturing production mailing leads opting out? Why?
Use A/B testing to experiment with:
Different message lengths
Emojis vs. plain text
CTA positions
Personalization styles
Small changes can lead to big performance gains.
Key Metrics to TrackDelivery Rate – Were your messages successfully sent?
Click-Through Rate (CTR) – How many people clicked the link or CTA?
Conversion Rate – How many recipients made a purchase or took action?
Unsubscribe Rate – Are people vp manufacturing production mailing leads opting out? Why?
Use A/B testing to experiment with:
Different message lengths
Emojis vs. plain text
CTA positions
Personalization styles
Small changes can lead to big performance gains.