Tracking, Measuring, and Optimizing

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Launching is only half the job—tracking and optimizing separates amateurs from pros.

Key Metrics to Track
Delivery Rate – Were your messages successfully sent?

Click-Through Rate (CTR) – How many people clicked the link or CTA?

Conversion Rate – How many recipients made a purchase or took action?

Unsubscribe Rate – Are people vp manufacturing production mailing leads opting out? Why?

Use A/B testing to experiment with:

Different message lengths

Emojis vs. plain text

CTA positions

Personalization styles

Small changes can lead to big performance gains.