Learning suggestions and path recommendations for beginners

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To help new digital marketing enthusiasts get started faster, here is a practical learning path for you:

Phase 1: Laying a solid foundation (Month 1-2)
Learn basic concepts: SEO, SEM, content marketing, social media marketing, email marketing.

Recommended platforms: Google Digital Garage, HubSpot Academy, Coursera.

Tools to get started with: Google Analytics, Canva, vp security mailing lead Meta Ads Manager.

Phase 2: Skills Application (March-April)
Build your personal brand: Start a marketing blog or LinkedIn page and publish content to practice writing and optimizing.

Practice advertising: Try advertising on Facebook/Instagram with a small budget.

Data tracking practice: Analyze user behavior through GA and optimize content paths.

Phase 3: Project Integration (May-June)
Create a complete marketing plan: Create a complete plan around a product or service that includes strategy, channels, budget and KPI.

Participate in internships or freelance projects: Find entry-level projects on Upwork or Fiverr to gain practical experience.