Monitor Competitor Activity by Region

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Knowing where your competitors are strongest or weakest can inform your lead targeting and messaging strategy.

How to gather intel:
Track competitors’ local SEO rankings and ad placements.

Use social listening to see where they are most active.

Analyze customer reviews and testimonials for president mailing lead regional sentiment.

If a competitor dominates in New York City, for instance, you might choose to focus your efforts on underserved neighboring areas or tailor messages that address gaps your competitor overlooks.