Lead Generation Metrics You Should Track

nusaiba127 · Post by **nusaiba127** » Tue May 20, 2025 9:07 am

No matter which lead generation service you use, it’s important to track key metrics. This data will help you evaluate the effectiveness of your service and optimize your budget allocation and marketing strategy.

1. Cost Per Lead (CPL)
This is the cost per lead acquired. It is calculated as total spend ÷ number of leads acquired.

2. Lead Conversion Rate
The rate at which leads are converted into sales opportunities or customers.

3. Lead Quality Score
Measure how well the lead matches your target customer. manufacturing directors mailing leads b Many platforms can score each lead, for example based on behavioral data, purchase intent, budget, etc.

4. Time to Conversion
The average time it takes for a lead to purchase.

5. ROI (Return on Investment)
Calculate the total sales generated by lead generation services compared to the amount spent.