With this contract, the franchisor undertakes to grant the franchisees its know-how through certain products or services that the franchisee has the right to market. At the beginning of the entrepreneurial adventure, the franchisor aims at a strong growth of its network and transmits the know-how to the franchisees through a variety of products or services.
As the collaboration continues, the franchisor improves the system and know-how.
Franchising Examples Around the World
I can give you thousands of examples of franchising in physician data the world: McDonald's, Burger King, Amplifon, Carrefour, etc.
But be careful:
Their popularity is not directly proportional to their profitability.
Very often, in fact, the best franchises are not the big successful brands, but are small businesses that are just starting to develop franchising.
I'll give you an example.
Product Distribution Franchising
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