Regional centers of franchising in Kazakhstan

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are the cities of Almaty, Astana, Atyrau, Karaganda, Shymkent. Small and medium businesses are concentrated here, in whose environment franchising technologies are developing.

More than 70% of franchising projects originate from Almaty, it kazakhstan cell phone number list is here that foreign franchises undergo initial adaptation before being developed in other cities of the country. The main international franchising brands, such as Baskin Robbins, hotel chains InterContinental, Hayatt are concentrated in Almaty. In Kazakhstan, 75% of franchises exist on the market for no more than 5 years. The share of franchising relations in the volume of SMEs in Kazakhstan is 3.5%.

An important factor influencing the franchising market is the reduction of barriers to entry of Russian and Belarusian companies into the Kazakhstan market in connection with the creation of a single customs union. This factor will cause an increase in the presence of businesses from these countries in Kazakhstan. Most likely, the number of Russian franchises will increase and the share of 20% (as of the beginning of 2010) may increase to 30-40%.

In the coming years, the most popular areas of business based on the acquisition of franchises will be the following types of activities: