What is EEAT? Google's Trustworthiness Criteria in 2025

[mdabuhasan]

Google uses various algorithms and evaluation criteria to determine the quality level of websites. As of 2025, the concept of EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) plays an important role in Google's reliability and quality assessment. EEAT is an updated version of a concept previously known as EAT (Expertise, Authoritativeness, Trustworthiness) and has been made more comprehensive by adding the communication experience element. EEAT can actually be considered as a system that allows the value you will give to your website to be measured. The aim of every website in the internet world today is to rise to the top and to do this both in accordance with the rules and correctly. If the following elements are taken into account, there is no problem for this expectation not to come true.

What are the EEAT Elements?
Experience:

It is checked whether the person writing the email data content has real experience on the subject .

· Content that highlights user experiences can receive higher EEAT scores, which contributes more to the content.

Expertise:

Content prepared by experts on the subject is perceived as more valuable by Google .

Expertise in “Your Money or Your Life” (YMYL) subjects such as medical, financial, and legal is a particularly critical factor .

Competence:

Determines the authority level of a website or content writer in the industry.

Content written by well-known and respected individuals in the industry has a higher authority value.

Reliability:

Determines whether the website and its content are reliable .

User comments, correct use of resources and transparency are important for reliability.