We want to take a closer look at two areas on your website: firstly, the important content and secondly, hong kong phone number data a few structural aspects of your website.
Part 1: Content, Content, Content! The nuts and bolts of online marketing
1. Check your content!
Ensure your website always contains up-to-date information about your products or services. Use interactive content such as surveys, quizzes, or dynamic white papers that adapt to users' interests. Also, offer relevant articles, tutorials, or videos, and regularly present new references to meet the needs of your target audience.
2. Blog about industry-relevant topics!
A company blog remains an ideal way to share expertise and build trust with business customers. Expand your blog with industry-specific content such as market analyses, trends, and practical examples, complemented by video interviews and interactive formats. These formats specifically target decision-makers and increase the time spent on your website.
3. We are a team!
We're all realizing that you can still be a great team even when working from home. For example, we currently "meet" every morning at 9:15 a.m. for a short team meeting. How do you present your team on your website? Do you have a team page, a "That's us" page, or a "Contact" page? Is this area a bit neglected? In my article " 10 Ideas for Great Team Pages," I've compiled various suggestions. One new idea comes to mind: Take a screenshot of a video conference with your team and post it online
. At least temporarily.4. Also important: your company profile page!
A long word with a big impact. In our experience, most website visitors look at a company's profile page in addition to references. They may also be investors who want to know how the company has presented itself to date. That's why it's important to have an informative profile page. We have two articles on this topic in our repertoire: The perfect profile page for your company and, another very important one in this context and one that reiterates point one on our list: Compelling storytelling on the profile page . In this article, you'll learn how to use a simple narrative structure to capture your readers and encourage them to read your article.