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Product promotion via social networks is an integral part of modern business. And only then is it complete and effective if there is an SMM strategy. It consists not only in creating and maintaining a page and attracting subscribers. This is a large-scale work that is planned for more than one month.

Contact Fractus, we will help you create and implement an effective strategy for promoting your product on social networks.

SMM strategy: what is it all about
A plan of what goals to achieve through presence in social networks and in what ways is a SMM strategy . It is part of the brand strategy as a whole.

It only seems that a brand can be promoted by one angola email list 276670 contact leads SMM specialist, and even a freelancer who will post good morning wishes and pictures with cats, and the owner will receive a profit. It's nice, but that's not how it works. Only a well-thought-out strategy gives a step-by-step vision of where and how to move, what tools to use, helps the team work together, saves money and time.

SMM strategy: what is it all about

Components of strategy
An SMM strategy is a set of sequential steps, not just a list of actions.

Conduct an analysis . Like any marketing strategy, this one requires a realistic assessment of the situation: company, product, market, competitors.
Set a goal . Increase sales, attract an audience, cultivate followers, work on the image – any of the list.
Define consumers . Find out who the target audience is, segment it, create a portrait for each segment. The more accurately it is defined, the more accurately the advertising will hit.
Choose a platform . Each social network has its own target audience . The task is to find platforms where the company's potential clients are concentrated.
Create a content plan . First, choose the nature and types of content (informational, sales, entertainment, educational, user-generated). Also, don't forget about important dates. You should plan out a publication schedule for at least a month.
Create content . The better the quality of the information, the more accurately it will hit the target, and perhaps even go viral. Therefore, it makes sense to involve professionals, rather than set the task for a schoolchild.
Publish . Everything according to schedule and in accordance with the content plan - daily, several times a week or several times a day. And taking into account force majeure. For example, expressing condolences in an emergency is a common practice.
Analyze . Monitoring and analyzing activities will help you see mistakes, understand what goals of the SMM strategy have been achieved, determine what is successful and bears fruit. Efficiency is not only the growth of subscribers. It is determined based on the number of clicks (showing how interesting the topic is), coverage (the number of users who saw the publication), engagement (paid or organic), even user emotions.
Make adjustments . You will have to constantly work on mistakes or improve some aspects, this is normal and an integral part of SMM promotion. Even based on the fact that trends change and changes in your own business cannot be avoided. Adjustments will have to be made to the strategy from time to time. But changes are also a way to achieve the goal.
Components of strategy

Social Media Promotion by Fractus
Need professional SMM strategy development? Order from Fractus as part of SMM promotion.

A team of specialists will be assigned to solve the problem. Together, they will create a strategy and help implement it. Your social media pages will become effective platforms for promoting your business, and ultimately lead to increased sales. Trust the task to professionals!

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