Designing the brand identity

[sakibkhan29188]

To precisely position your brand and differentiate it from the competition, you need to know exactly what it currently stands for and what it should stand for in the future. I've already outlined three overarching questions above. I'd like to share a few more points that can provide a wealth of new inspiration for your positioning process. It's always about discovering what's special about your company, your brand, and your offering. And I'm convinced that every company has unique aspects – sometimes they're just not on the surface, and you have to dig them out.



Tradition:
Has your company been around for a long time? Does it perhaps have a traditional regional portugal phone number data connection or certain characteristics that are typical of its origins? Perhaps it's a multi-generational family business. Or perhaps it manufactures products according to time-honored artisanal traditions. History is always an exciting narrative field from which you can construct your identity.



Values ​​& Attitude:
A consistent set of values ​​is an important component of positioning. Perhaps your company places particular emphasis on inclusion, works exclusively with fairly traded raw materials, or has completely switched to sustainable energy. Or do you work with a strong focus on performance and assertiveness? Which values ​​shape your internal leadership style, which ones shape your interactions with external service providers or suppliers, and which ones shape your interactions with your customers? All of these aspects contribute to your brand personality.



Perfomance:
There's an oversupply of services and products in most markets. Nevertheless, your company's service or product is an important brand characteristic that shapes its positioning. For example, you might have developed a product in a unique way, tailored your offering to a very specific target group, or registered new patents. These are all special achievements that you should incorporate into a prominent positioning.