Brand surveys and questionnaires
This email is a type of reengagement strategy aimed at understanding the reasons for customer inactivity and gathering feedback to improve the overall customer experience.
This type of email involves sending a survey or questionnaire to inactive or lapsed customers, asking for their opinions and insights about the brand, products, services, or any other relevant aspect.
Survey data provides valuable insights into customer preferences, pain points, and expectations. You can understand what drives their purchasing decisions, what they like or dislike about your products or services, and what improvements they would like to see.
It also helps you identify areas for improvement in your products or services. You can use the data to legal leads for sale make necessary changes, add new features, or refine existing offerings based on customer feedback.
Here's an example you can adopt:
Subject: We miss you! Share your thoughts for a reward.
Dear [customer name],
We missed you! Your opinion is important and we want to improve.
Take our short survey and get [X%] off your next purchase. Plus, enter a giveaway to win [Prize]!
[CTA Button: Take the Survey Now]
Your feedback is anonymous and will help us serve you better.
Unsubscribe at any time, but we hope to see you again soon!
Thank you.
Seasonal offers
The holiday cheer, the Black Friday rush, or the New Year spirit are all great times to win back lapsed customers with seasonal campaigns. Seasonal offers in win-back emails leverage specific occasions, holidays, or events to re-engage lapsed customers.
With this email content tied to a relevant seasonal theme, businesses can capture the attention of lapsed customers who may have been disengaged for a long time.