Email marketing is an excellent tool for nurturing leads and guiding prospects through the sales funnel.
Types of Recovery Emails to Send
We're still here: These emails are friendly reminders to customers who haven't visited your website or made a purchase in a while. They typically remind them of the benefits of your products or services and how they can still benefit from being part of your community.
We Miss You – These emails contain personalized offers and special discounts aimed at convincing customers to take action.
Still want to hear from us? : Some inactive subscribers simply aren’t interested in hearing from you, while others may have simply missed your emails in their inbox. If you have a re-engagement campaign, use an opt-in confirmation email to ensure customers actually want to continue receiving your emails. This can help you clean up your email list and focus on engaged subscribers.
Last Chance : Unsubscribe emails are just as important as the others. Giving your subscribers the chance to unsubscribe from your email list is something you shouldn’t joke about. As a last ditch effort to win back customers, send a last chance email informing them that you will remove them from your mailing list if they don’t re-engage within a specific time frame.
Follow-up recommendations based on past purchases
This win-back email is designed to engage customers who have made purchases in the past but have leads for commercial real estate been inactive for a while. This type of email suggests products or services based on the customer's previous purchases, with the goal of rekindling their interest and reminding them of the value your brand can offer.
Show your knowledge of customer preferences and offer personalized suggestions to encourage them to return to your website or store.