You know the saying, “ The money is in the list ”? Well, it’s true. Email lists are one of the most valuable assets for any business. Why? Because they give you direct access to your audience.
Businesses can send customers personalized content and special offers to build a loyal community around their brands. Additionally, emails have a much higher engagement rate than social media posts.
But here’s the problem: How do you grow that list without driving your website visitors into the wall with annoying popups?
Popups have a bad reputation for being intrusive, but when used strategically they can actually improve user experience and increase email signups.
What makes pop-ups so annoying?
Before we dive into the instructions, let’s talk about why pop-ups have such a bad reputation. Most jewelers email list people hate them because they often interrupt their browsing experience.
You're reading an interesting article or shopping online and BAM! A popup appears out of nowhere, demanding your attention.
However, the problem isn’t the popups themselves, but rather how you use them. A well-timed and well-designed popup can be a game-changer. The key is to use them in a way that adds value to your visitors’ experience rather than detracting from it.
Instant pop-ups are like that over-enthusiastic salesperson. They’re intrusive and can scare off potential buyers before they even have a chance to look around. Your visitors need a moment to breathe and see what you have to offer.
Wait for user engagement
What is the solution to this popup dilemma? Simple: patience. Wait for your visitors to interact with your site before showing them a popup.