It should be easy to use.
Changing colors, sizes, and fonts to match your branding should be done quickly with those popups.
When deciding on popup apps, look at mobile responsiveness. Many popup apps are good with websites but not good with mobile responsiveness.
Integrations with crucial email marketing tools like MailChimp , ConvertKit, Autopilot, etc.
Must-have features when choosing a lead magnet:
Exit Intention Technology for the Right Triggers
Swipe and time-based technology for triggering at the right time
Advanced targeting tools such as:
Targeting by traffic source (search engines, social networks, etc.)
Target based on specified dates and time of day
Show on specific website pages
Check the viewing frequency for each visitor
See the full list of targeting features here.
Ready-made Templates: Many people like the ready-made, nice and looking popup templates and form hotmail email list templates that could help them to publish the popup immediately without designing it.
Different types of popups: Not all of these popups work similarly on every page. Therefore, you need different types of popups, such as:
Lightbox
Upper and lower bars
Poptin specially designed for mobile devices
Gamified Popups (spin the wheel, scratch and win and choose a pop-up gift)
Countdown Popup
Fullscreen overlays
Slide in
A/B Testing: Marketing isn’t done well if you haven’t done A/B testing. It’s a must-have feature for marketers to know which popups, texts, images, and messages work best.
Analytics: You should be able to analyze and understand the performance of different popups based on different pages, triggers, and more. Without analytics, a popup app is incomplete.
Inline Forms: Inline forms are a subtle way to request emails without interrupting the user experience.
View the full list of Poptin features here .