Online businesses and retail businesses with large online stores often focus on improving conversion rates.
Conversion rate, in simple terms, is the percentage of site visitors who convert into paying customers or subscribers.
The higher your conversion rate, the better your business will perform and the more sales you will see in the long run.
There are many strategies to improve conversion rates between your site visitors and your target audience, including special ads, landing page streamlining, etc.
But you can also use exit intent popups to improve conversion rates and, in some cases, even get extra sales that your business would have otherwise missed out on.
This detailed guide will look at exit intent popups, what they do, and how to leverage graphic design email list them for maximum success.
What are exit intent pop-ups?
Exit-intent pop-ups are specialized pop-up advertisements, messages, or input forms that appear only when a lead or site visitor is expected to leave a page.
For example, if a customer visits your ecommerce store and then navigates to click away from your store, an exit intent popup might appear just before they hit the “X.”
Exit intent pop-ups work through tracking technology. Specifically, cookies, bots, and other technologies track the behavior of site visitors to predict when they might leave a page. This exit intent pop-up technology primarily examines the movement of a user's mouse cursors on web pages.
So, an exit intent popup is triggered when a user’s mouse cursor leaves the “active” area of a browser (i.e., the center of the screen). The “active” area contrasts with the “static” area, which includes the toolbar, address bar, etc.