Don’t be generic. Make sure your USP doesn’t sound like your competition’s. Your USP should be memorable and concise.
Write your USP with your audience in mind. This will help you ensure that it resonates with your target audience. It seems like a no-brainer, but it yields excellent results.
USP Examples
Let’s get a little more specific. Here are some examples of unique selling propositions that have revolutionized some industries. These can help you get a better idea of how a few sentences can completely change the way you perceive a company:
Technology Sector: Apple – “Think Differently.”
Retail: IKEA – “Creating a better everyday life for the many people.”
Service Industry: WooCommerce – “The most customizable eCommerce platform to build your online business.”
What lessons can you learn?
There is no “one size fits all” way to write a USP. As you can see, some of the greatest USPs are only a sentence direct mail mortgage marketing or two long. You can show people what makes your business unique while still being concise. All it takes is creativity and a little time to think.
Of course there are some psychological factors that play a role in these USPs. If you know how to connect with people, you will be successful.
Marketing Strategy Unique Selling Proposition
How do you implement your USP once you have it? It’s time to incorporate it into your marketing strategy.
If you have a website, for example, you have many options for including your USP, including pop-ups or notification bars . You can also use landing pages or content to implement your USP.