Make it visually prominent : Make sure your CTA button contrasts with the rest of the form and page to grab attention. It should be easy to spot, no matter where it’s placed.
Test CTA Placement : A/B test different placements and styles of your CTA button to see which one converts the most. Consider adding your CTA above the fold for immediate visibility.
A compelling CTA tells your audience exactly what they'll get and prompts immediate action, increasing your chances of converting visitors into subscribers .
3. Offer a clear incentive
Visitors are much more likely to share their email address if there is a clear benefit to them. Offering a value exchange, such as a discount code, exclusive content, or a free resource, can significantly increase sign-ups.
How to create a mailing list
Helpful Tips:
Create irresistible lead magnets : Offer valuable content in exchange for an email address. Examples betting email list include eBooks, guides, exclusive articles, or first-time buyer discount codes .
Show the benefit : Clearly state what the user will receive by signing up. Use language like “Get 20% off your first order” or “Sign up for exclusive access to industry insights.”
Use Exit-Intent Popups : Catch visitors before they leave your site by showing a popup with an incentive. Tools like Poptin can help you set up exit-intent popups to offer last-minute value and avoid losing potential subscribers.
Offering an incentive gives users a compelling reason to fill out your form and sign up for your mailing list , increasing conversions.
Where you place your email opt-in form plays a big role in how many visitors actually see it. Forms that are hidden in footers or require multiple clicks to access will have lower conversion rates. To maximize visibility, strategically place your form where users are most likely to interact with it.