learnings on successful Q4 ad creatives

[sakibkhan29188]

Whether a marketing campaign works or not depends largely on the ad creative. It receives the most attention from users and must not only act as a scroll stopper but also drive conversions. But what should your ad creatives ideally look like for Q4? What works well? We've summarized our learnings for you here:

Q4 as a gift-giving season
Explicitly address the gift-giving aspect and the gift-like nature of your product. If your afghanistan phone number data product doesn't have an obvious gift-like quality, create it, for example, through a bundle or by highlighting the product's benefits as a gift. Also specifically mention the gift-giving occasion, such as Christmas. It's best to always combine the gift-focus with a discount.


Simple BFCM Offers
Users are specifically looking for great deals during Black Friday. So, give them exactly that in your ads: a simply designed ad with a strong product focus and a clearly communicated offer. With ads like these, we've already achieved ROAS values ​​of 10 at normal spending levels, allowing us to scale further.


Keep it simple
Throughout Q4, it became apparent time and again that simply designed ads perform particularly well. Users are actively looking for gifts and good offers. Therefore, test simple image ads or short UGC that briefly outline the product benefits and clearly communicate the offer. The degree of simplicity of an ad depends on the brand's awareness.


Holidays
Another thing that works really well is using various holidays in Q4 as a reason for your discount. It doesn't have to be Christmas or Black Friday. A 20% discount on Halloween has also delivered strong performance for us. The specific holiday creates a sense of scarcity for users and thus acts as a sales driver. Furthermore, the seasonally adapted design of the ad ensures increased user attention. In testing, we were able to increase click-through rates by 40%.


Authentic offer-brand fit
Make sure your offer aligns with your brand's image. If your company stands for sustainable consumption, a discount battle would simply be inauthentic and wouldn't resonate with your target audience. In this case, social or environmental incentives like a donation per purchase can have a much stronger impact.